The Advantages of Employee Advocacy

Regulated industries collectively with banking and healthcare are usually characterized by strict guidelines that limit any conversation, announcements or discussion outside the workplace

As such, regulated industries regularly shy away from using their employees as ambassadors because of the strict rules that have been set up which do not allow any of their employees to discuss anything regarding the respective company.

However, as social media continues to be commonly used in society, it is increasingly hard to ignore the social and tech-savvy employees. In truth, they can be used for employer’s advocacy marketing efforts. These days, more than 1/2 the workforce is beneath 35 and incorporating an employee advocacy software program will definitely be beneficial for the organization.

The problem is that those regulated organizations want to be careful and shielding their brand image; also they want to empower their employees and have interaction with them, which results in a collision of rules with innovation in marketing.

The benefits of driving your brand marketing through your employees

Regulated industries can immensely benefit from employee advocacy. It can be started with generating relevant content on the organization's website. The posts have to circulate beyond enterprise jargon so that people from outside of that industry or department can also relate to it.

These are some of the results that you might achieve after involving your employees in your organizations marketing efforts.


• Brand Awareness

Employees are influential in goal demographics, which will increase brand reputation.

• Extended engagement:

The proper social media posts can boom engagement up to 500%.

• Expanded conversations:

Leads which may be generated through employee branding are much more likely to convert


The ways in which you can commence your employee advocacy marketing efforts

Apps are your pal:

It is simple for regulated industries to find feasible and modern-day advertising answers for a commercial enterprise. There are abundant apps, social media structures, content types and new sports activities inside the market to strive. Regulated industries need to pick those strategies on the way to engage as well as involve their employees in their marketing efforts.

Posting content:

Content that is shared by using personal account can grow engagement. A company’s content material method must focus on increasing business & company success. A curated content material can engage people from different departments and help them to get a better understanding of the same.

Involvement of Intra-Departmental Employees

The various departments in a business can gain from employee advocacy, in particular, the HR, income, and advertising departments. Though the departments can have differing goals, they ought to work collectively to ensure that the message that is prepared results in increasing the brand awarness.