The Advantages of Employee Advocacy
Regulated industries collectively with banking and healthcare are usually characterized by strict guidelines that limit any conversation, announcements or discussion outside the workplace As such, regulated industries regularly shy away from using their employees as ambassadors because of the strict rules that have been set up which do not allow any of their employees to discuss anything regarding the respective company. However, as social media continues to be commonly used in society, it is increasingly hard to ignore the social and tech-savvy employees. In truth, they can be used for employer’s advocacy marketing efforts. These days, more than 1/2 the workforce is beneath 35 and incorporating an employee advocacy software program will definitely be beneficial for the organization. The problem is that those regulated organizations want to be careful and shielding their brand image; also they want to empower their employees and have interaction with them, which results in a